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About Us

Precious-Agan-scaled

About Us

AMIDA is a refined fashion house dedicated to dressing women of influence with elegance, excellence, and intention. We specialize in corporate and modest wear for career women crafting timeless pieces that embody grace, strength, and quiet confidence. Excellence and integrity comes full circle at AMIDA. It is the wheel that propels our business. Guiding every decision and design because we do not see any other way

Our Story

AMIDA began with a desire to offer more than just beautiful clothing. Our Creative Director envisioned a brand that empowers women to lead with presence and style. With over a decade of experience working with women across Africa, Europe, and North America, she saw a need for fashion that reflects both dignity and distinction. AMIDA was born from that need; a blend of tradition and modernity, modesty and magnetism.

Our Mission

To design high-quality, sustainable fashion that celebrates the elegance and power of women in leadership. We are committed to slow fashion, ethical practices, and conscious creativity.

Our Vision

To become the most trusted fashion brand for women of purpose, offering timeless pieces that empower them to lead, influence, and inspire while advancing mindful fashion across the globe.

Our Values

•    Empowerment – Uplifting women through style and substance

•    Excellence – Upholding the highest standards in design and craftsmanship

•    Integrity – Staying true to our purpose, our clients, and our planet

•    Leadership – Inspiring women to own their space and influence

•    Service & Impact – Creating fashion that gives back and does good

•    Creativity & Innovation – Merging art with purpose to build a better fashion future

…Excellence & integrity comes full circle at AMIDA. It is the wheel that propels our business, guiding every decision and design because we do not see any other way.